We're excited to be working with Confluence Watersports - home to kayak and paddle brands like Dagger, Perception, Wilderness Systems, Mad River Canoe, Bomber Gear and more - on a number of inititives in 2012. Above is a design for their revamped apparel line, which encompasses seven of their brands. More to come.

As Nike gets ready to revolutionize NFL unifoms - see above - two recent articles remind us how their commitment to innovation pushes brands and marketers alike, across industries.

The first, from Fortune, is about Nike's top secret Digital Sport team, and how they are marrying product and consumer data from their community of 5M runners. The second, from Triple Pundit, details their partnership with waterless dying company DyeCoo, which uses recycled carbon dioxide instead of water to dye synthetic fabrics. 

Our friends at Burton recently debuted the new M1 goggle, revolutionizing the interchangable lens concept. The M1 has six magnetic connection points - with 20 lbs. of retention force - allowing for a quick lens swap while keeping the goggle on. Watch the video, and look for these on the hill this fall.