2.24.2012
GREEN MOUNTAIN NATURALS - APPLE FOR A TEACHER CONTEST
Congratulations to Jennifer Kelsey of Camden Intermediate School in Camden, NC, winner of the Green Mountain Naturals' "Apple For A Teacher" contest we developed for their Hot Apple Cider brand. Nominated by a colleague as one of America's most inspirational teachers, Jennifer's hard work and dedication helped earn a $10,000 grant for her school. Check our Green Mountain Naturals Facebook page for more.
2.19.2012
NEW WORK: CONFLUENCE WATERSPORTS
We're excited to be working with Confluence Watersports - home to kayak and paddle brands like Dagger, Perception, Wilderness Systems, Mad River Canoe, Bomber Gear and more - on a number of inititives in 2012. Above is a design for their revamped apparel line, which encompasses seven of their brands. More to come.
2.14.2012
NIKE: CONTINUOUS INNOVATION
As Nike gets ready to revolutionize NFL unifoms - see above - two recent articles remind us how their commitment to innovation pushes brands and marketers alike, across industries.
The first, from Fortune, is about Nike's top secret Digital Sport team, and how they are marrying product and consumer data from their community of 5M runners. The second, from Triple Pundit, details their partnership with waterless dying company DyeCoo, which uses recycled carbon dioxide instead of water to dye synthetic fabrics.
2.10.2012
INSIDE GATORADE'S MISSION CONTROL
We had the pleasure of touring Gatorade's Mission Control in Chicago this week - an amazing effort to listen to and support athletes nationwide while monitoring the pulse of the brand. Watch the video and learn more.
2.7.2012
WATCH: ANON M1 GOGGLE
Our friends at Burton recently debuted the new M1 goggle, revolutionizing the interchangable lens concept. The M1 has six magnetic connection points - with 20 lbs. of retention force - allowing for a quick lens swap while keeping the goggle on. Watch the video, and look for these on the hill this fall.
FUEL FOR INNOVATIVE BRANDS
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