SELECT DESIGN
Right-brain meets left-brain.
From the very beginning.
For over 35 years, Select has pushed industry-leading brands, transforming underperforming point-of-sale into compelling points-of-difference. We don’t have staff. We have believers. And while our backgrounds span technology, creative, sourcing, and project management, our approach to problem solving is singular: push uncommonly hard, respond unusually quickly, and never stop until we get it right.
Years executing trade programs for the world’s leading brands
Person team across Burlington, Vermont and Shanghai
Founded on the conviction that an idea is only as good as its execution
Brands, Select and brandhub, one full-service model
OUR STORY
Where we came from.
Why it still matters.
Select was founded on the conviction that great brand activation requires two things working in concert: relentless creativity and real-world execution intelligence. Not just strategists and designers, but engineers, technicians, and people who have spent decades understanding how an idea travels from a concept brief to a retail floor, and what can go wrong at every step in between.
That belief shaped a team unlike most agency or production partners. We come at problems from all sides, logical and rational, emotional and fiery. Right-brain meets left-brain, from the very beginning.
What sets Select apart from most creative and production partners isn’t only the quality of what we make. It’s how deeply we understand the environment our work lands in. We’ve spent decades inside the three-tier distribution system, working directly with brands, distributors, and sales teams to understand the real mechanics of trade marketing activation.
That proximity to the problem gave us an uncomfortably clear view of how broken the process had become. Marketing teams managing programs across disconnected tools, spreadsheets, and email chains. Sales teams without visibility into what POS was available. Distributors receiving shipments they hadn’t planned for. And brands hemorrhaging budget on materials that never reached the shelf.
We weren’t just observing this problem as consultants. We were living it as partners. And decades of that experience gave us both the motivation and the perspective to build something different.
OUR PEOPLE
We don’t have staff.
We have believers.
Select’s roster includes innovators, creators, producers, and what they affectionately call “data nerds”, people whose backgrounds span technology, creative, sourcing, and project management, but whose approach to problem solving is singular.
We will push uncommonly hard, respond unusually quickly, and never stop until we get it right. A commitment to no handoffs and no dropped balls means the brand’s vision arrives in market the way it was intended. We don’t just design things to be made. We make things that drive results.
WHY WE BUILT BRANDHUB
35 years of
industry knowledge,
productized.
brandhub wasn’t a pivot. It wasn’t a side project born out of a hackathon or a reaction to market pressure. It was the natural next step for a firm that had spent decades owning the full journey from concept to execution, and had grown tired of watching great work fall short at the finish line because the operational infrastructure wasn’t there to support it.
Only 67% of POS materials that are created, ordered, shipped, and stored are ever actually executed in field. Select has been watching that waste happen for decades. So we built brandhub to stop it.
The platform was purpose-built by practitioners, people who had sat in distributor meetings, managed rollout timelines, and watched what happened when communications broke down between marketing, sales, and the field. They weren’t solving a hypothetical problem. They were solving their own.
What we kept seeing
Marketing teams managing programs across disconnected tools. Sales teams with no visibility into available POS. Distributors receiving shipments they hadn’t planned for. Budget disappearing into warehouses.
What we built instead
One operating system that centralizes planning, sourcing, ordering, field execution, and analytics, giving every team the same data, status, and visibility at the same time.
What makes it different
brandhub isn’t a technology company’s answer to a trade marketing problem. It’s a production firm’s answer, built by the same team that designs and delivers the POS running through it.
Is Select an agency or a manufacturer?
Neither, exactly. Select is a point-of-sale production firm, not a traditional agency and not a mass-production manufacturer. Select designs, engineers, and produces POS materials in-house, then tracks their performance through brandhub, the platform built by Select’s own team.
OUR PLACE
Built in 1915.
Still making.
Our circa 1915 building was originally home to a chocolate factory. Today it’s a creative hub with many modern elements, the heritage preserved and celebrated. We are stewards of this timeless gem in the heart of Burlington, Vermont, a city on the lake, between the mountains, with easy access to Montreal, Boston, and beyond.
It’s where outdoor energy meets serious craft. Like the chocolate makers and ski makers who called this place home before us, this is where we gather to think, design, and make. We’re part of it, and it’s part of us.
SUSTAINABILITY
Responsible by design.
Being responsible and innovative are two of our core values, not in tension, but inseparable. We seek to minimize our impact and that of our brand partners at every opportunity, and we strive to find sustainable product and packaging solutions whenever possible.
IN OUR CUSTOMER’S WORDS
Ready to see what’s possible?
Ready to see
what’s possible?
Start with the platform, start with the production, or let’s just talk
through what you’re working on.