The Tastiest Partnership in the Game

Pizza Hut x March Madness

This month, for the first time since the 1990s, Pizza Hut brought back limited-edition mini basketballs for NCAA March Madness. Select was tapped to produce and fulfill orders for 300K units of the iconic basketballs to over 5,500 franchisees.

Lindsay Morgan, the CMO of Pizza Hut said, “We’re back again for the seventh year as the official pizza of March Madness and we wanted to do something special for pizza loving basketball fans. That’s why we’re bringing back a fan-favorite item, our Mini Basketballs, to pair perfectly with pizza orders during the tournament and unveiling interactive hoop pizza box packaging for customers to get into the basketball action at home.”

Select’s extensive global supply chain network partnered with our expertise in audit criteria, material providence laws, safety, and testing requirements enabled streamlined production of the fully custom basketballs. During audit and production, a senior member of our Select Shanghai team was onsite to ensure quality control, oversee compliance and implement the necessary criteria to meet the brand’s standards.

With a tight timeline and intricate transportation coordination—Select’s team and marketing execution platform, brandhub, helped to make this campaign a success. Our expert team and resources help brands get what they need, at the price they need, when they need it, and where they need it delivered.

Here are the stats:

  • 300,000 balls delivered
  • Basketballs sold out to franchisees in only 10 days
  • Over 5,600 shipments to 5,300 franchisees and events
  • Delivered in a 2 week window to be ready for the start of March Madness and a full court press promotion on TikTok and Instagram

When our partner brands have a big idea for a promotion and they need the resources and expertise to execute efficiently, we’ve got their back. From design through delivery, Select and brandhub help brands make an impact with their campaigns. Learn more about brandhub and other great projects we’ve brought to life.