Pepsi Co.

Modernizing
Mainstream

Packaging Design
Identity Design
Campaign Activation
POS & Displays
Influencer Marketing
Custom Product & Apparel
BrandHQ—B2B eComm Platform

For more than two decades, Select has been a trusted tier one partner to PepsiCo, working as an extension of its internal design group in New York City and a key collaborator to brand teams within its broad portfolio.

There is almost nothing Select hasn’t designed and delivered—from brand identity development and packaging design to mass point-of-sale activation assets and limited-edition influencer kits. We’ve conceived world class creative for dozens of PepsiCo food and beverage brands and hundreds of marketing campaigns, helping the megabrand define modern mainstream in consumer-packaged goods.