The best questions begin with “why.” It might be the most powerful word in the English language.


It’s the word that breaks convention and inspires change. It’s the word of creatives and entrepreneurs. Answering the “why” questions provides a clarity of purpose that inspires belief, unleashes creativity and sustains commitment. We ask “why” in everything we do.


The world doesn’t need another brand marketing agency. We believe the world does need Select. We are a strategic, passionate partner who believes the visual brand is a company’s most valuable asset, and every time the brand connects with a human, it’s critical that it’s respectful, consistent, and authentic. Details matter. It’s game time, all the time.

Select is an unusual company, and we celebrate that. We’re best described around a campfire rather than in an elevator. We’re interested in building relationships; being a meaningful part of the community; being the teammate that wants the ball when the game is on the line.

We don’t use phrases like “let me speak candidly,” or “I don’t want to step on anyone’s toes,” or “let’s think outside the box.” We’ll always speak candidly, we’ll probably step on some toes—and don’t even get us started on “the box.”

We don’t seek comfort. We fear ambivalence. We embrace change. We keep score.


Creating beautiful things on a computer is great, but designs and ideas aren’t enough. Our brand partners know success is built at countless interactions along the path to purchase ­­— retail, event activation, promo, content ­­— where consistency strengthens connections.

It’s hard to do well. A “simple” hat has 35 production steps. A display has to ship flat, assemble quickly, safely and efficiently hold product, look good for long periods in a retail setting — all while powerfully representing the brand. We got into this type of stuff because we like the challenge. And we truly hate when good ideas get executed poorly. Take a look around — it happens a lot.


This city was forged in the mid-1800s by risk takers who built one of the largest ports in the U.S. to ferry Vermont and Canadian lumber from Lake Champlain to a growing nation. Burlington is the first city in the US to make 100% of our electricity from renewable sources.

We pioneered farm-to-table. We’re home to success stories like Burton and Ben & Jerry’s. We brew some of the world’s best craft beers. We have universities, food trucks, music festivals, art shows, easy access to recreation, an amazing lake, and so much more. Creative thinkers and innovators not only thrive here—they grow here.


We will do the necessary work to become your most indispensable creative partner. We’ll always strive for more. Because we know “why.”

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