Case Study

  • NALGENE LUNCH BOX BUDDY

Our friends at Nalgene approached us with a unique challenge: design and develop a product line extension that would push Nalgene into new occasions but fit seamlessly within the strong heritage of the brand. Beyond that, the canvas was blank.

 

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SOLUTION

Our research and industrial design teams hit the ground running, exploring a range of product possibilities and sketched concepts, highlighting functional design features built upon Nalgene’s bold and stylish design language. Out of this process emerged a clear choice: a new lunch box, as rugged, stylish and intuitive as their iconic drinking bottles.

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DESIGN & BUILD

Working closely with the team at Nalgene, our design team brought the selected direction to the next level—building a 3D model, prototyping, and adding graphics. Through our design exploration, a distinct character and personality began to emerge, taking the shape of Lunch Box Buddy. Buddy became the representation of the product’s core function and features—reliable, playful, adaptable—a parent’s helper and a child’s companion.

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Activation

We capped off the project with a series of animated videos, introducing “Lunch Box Buddy” and highlighting the consumer benefits in a fun and memorable way.

Lunch Box Buddy showcases Select’s end-to-end capabilities: creative development, industrial design, manufacturing and digital content.

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