Case Study

  • Phish The Road To Glory

Select has been a proud partner of Phish for 25 years. We design and produce a wide range of custom apparel and merchandise for both tours and Phish Dry Goods online store. Our creative team relishes the challenge of developing designs that match the band’s remarkable creative sensibilities. Like the band itself, our designers merge talent, discipline and risk-taking and make it look spontaneous and effortless. Our creative team always starts with research and sketching sessions.

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Design

We work closely with the team at Phish to pick the most dynamic concepts and move forward into the digital design phase of the project.

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Production

Our world-class production team does the heavy lifting for the next phase: prepping final artwork and printing it in-house. Having screen printing and embroidery downstairs allows our creative team to work closely with production to ensure the creative ideas that originated with the band and our designers are brought to life here.

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Impact

At the band’s request, Select chronicled the creative and screen printing processes to show fans what goes into producing the tour merch. Fans tuning into streaming broadcasts of their shows would see this video between the band’s sets. It means a lot to be able to partner with local Vermont clients – especially when they’re as inventive and influential as Phish.

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