TIMBERLAND DESIGN TO INFLUENCE
For over 15 years, Select has enhanced Timberland’s retail marketing initiatives across their lifestyle category by concepting, designing, producing and delivering engaging and custom influencer kits.
Timberland teamed up with footwear retailer Jimmy Jazz in Harlem, NY to release a new 6-inch limited edition version of their Sesame Chicken field boot. Tasked to find an awesome way to drop the boot in style, Select concepted an oversized Chinese take out box that fit the boot box and a pair of Sesame Chicken 6-inch boots like no one had seen before. The box was designed, produced and assembled in house and shipped out to participating Jimmy Jazz retailers.
To honor the Super Bowl’s 50th year, Timberland released a series of boots made out of the same leather the footballs are made of for the big event. Select created the limited edition acrylic collectible box, etched with the Timberland logo and complete with a piece of astro-turf as part of an influencer kit given to a select few to commemorate Super Bowl 50 and the one-of-a-kind boots.
The Legends Club is a special line of 6-inch boots made specially for Foot Locker stores nationwide. Each shoe drops as part of the line and comes with unique packaging matching the story of each boot. For Volume IV of the Legends Club, Select concepted, designed and produced a wooden shipping-style crate laser-etched with the Timberland logo and the volume number for their Euro Duck Boot.