DORITOS FOR THE BOLD
In 2014, Select was asked to create a visual ecosystem that harnessed the bold personalities of Doritos lovers. This system had to feature these personalities in relatable, yet engaging situations. The added punch, which we termed The Spark, pops off the page and the screen. The decision to feature each scene in black and white, while highlighting one element within the scene in color, elevated the spark, drawing consumers’ attention.