Project

  • PepsiCo PepsiMoji

When Pepsi wanted to explore the use of emojis on its packaging, the brand turned to Select to develop a customized and ownable design language that would be intuitive to the consumer but unmistakably “Pepsi.” Through the program’s first year, we designed over 300 emojis (and counting). From the bottle to billboards to point-of-sale to Christmas sweaters, Pepsimojis went global.

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