Saucony was looking to deliver a global refresh of their in-store fixture systems by creating an impactful and scalable experience.
Designed, engineered, and produced by Select, this fully custom, modular fixture system was made available for pre-order on Select’s brandhub platform and recently won the award for Store/Aisle Reinvention at P2Pi’s OmniShopper Awards for 2023.
Select developed an adaptable shop-in-shop suite of display elements for Saucony’s key retailer and brandhub’s streamlined pre-order process allowed Saucony teams to deliver their brand experience to global retailers with ease.
The easily configurable components can be arranged in a variety of ways allowing flexibility for different retail footprints and applications while maintaining brand equity.
Evergreen display can be used across product lines with interchangeable elements such as magnetic graphic panels and printed overlays enabling retailers to create a customized showcase for specific collections or products.
Saucony’s global partners from over 30 countries pre-ordered display components through Select’s retail marketing platform, brandhub, improving production efficiencies and economies of scale. Centralized communication streamlines deployment.