BEN & JERRY’S

Graphic Design
Custom Product & Apparel
Campaign Activation
Packaging Design
Influencer Seeding
Event Support

BEN & JERRY’S

Graphic Design
Custom Product & Apparel
Campaign Activation
Packaging Design
Influencer Seeding
Event Support

TWENTY YEARS.
STILL FRESH.

We have forged a creative partnership spanning more than two decades with Ben & Jerry’s. From new flavor launches and campaign activations to scoop shop apparel and Free Cone Day kits, we design, develop, and deliver the branded product that keeps the franchise network running. Brand headquarters trusts us to protect equity while driving business performance for individual scoop shops, with all ordering, logistics, and fulfillment streamlined and optimized.

TWENTY YEARS.
STILL FRESH.

We have forged a creative partnership spanning more than two decades with Ben & Jerry’s. From new flavor launches and campaign activations to scoop shop apparel and Free Cone Day kits, we design, develop, and deliver the branded product that keeps the franchise network running. Brand headquarters trusts us to protect equity while driving business performance for individual scoop shops, with all ordering, logistics, and fulfillment streamlined and optimized.

FLAVOR
LAUNCHES

For over twenty years, we have been a creative go-to-market partner with Ben & Jerry’s. We have helped Ben & Jerry’s bring iconic new flavor debuts to life, including Marshmallow Moon and Tonight Dough, and drive awareness of campaigns and initiatives like the brand’s collaboration with Netflix.

FLAVOR
LAUNCHES

For over twenty years, we have been a creative go-to-market partner with Ben & Jerry’s. We have helped Ben & Jerry’s bring iconic new flavor debuts to life, including Marshmallow Moon and Tonight Dough, and drive awareness of campaigns and initiatives like the brand’s collaboration with Netflix.

NETFLIX & CHILL’D

We designed and produced a one-of-a-kind “Chill Zone” influencer kit to celebrate the Netflix collaboration launch.

NETFLIX &
CHILL’D

We designed and produced a one-of-a-kind “Chill Zone” influencer kit to celebrate the Netflix collaboration launch.

‹ PREVIOUS PROJECT
NEXT PROJECT ›
‹ PREVIOUS PROJECT
NEXT PROJECT ›

COMMON QUESTIONS

Protecting brand equity across a franchise network

How does brandhub help protect brand equity across hundreds of independently operated scoop shops?

Franchise networks create a natural tension between local flexibility and consistent brand standards. brandhub powered by SELECT gives corporate teams control over which assets, from flavor launch materials to Free Cone Day kits, are available to order, while giving individual scoop shops a simple ordering process. That structure is what has allowed Ben & Jerry’s brand headquarters to protect brand equity while still supporting the needs of individual locations over a partnership spanning more than two decades.

Can brandhub support a recurring, large-scale program like Free Cone Day across the full scoop shop network?

Yes. Annual, network-wide events depend on predictable, repeatable logistics rather than one-off planning. brandhub powered by SELECT streamlines ordering, logistics, and fulfillment for programs like Free Cone Day kits, allowing the same process to scale reliably each year across the franchise network without rebuilding the plan from scratch.

How does brandhub coordinate merchandise and campaign assets for a new flavor launch, like Marshmallow Moon or Tonight Dough?

Flavor launches typically need coordinated go-to-market assets, from campaign materials to scoop shop merchandise, delivered on a fixed timeline. brandhub powered by SELECT has supported Ben & Jerry’s flavor debuts by managing design, development, and delivery of the branded product tied to each launch, keeping the go-to-market and the in-shop experience aligned.

Can brandhub support a one-off influencer or partnership activation, like the Netflix collaboration Chill Zone kit, alongside standard franchise ordering?

Yes. brandhub powered by SELECT supports both the recurring, catalog-style ordering that scoop shops rely on day to day and the custom, one-of-a-kind production needed for a specific partnership moment, such as the influencer kit designed for Ben & Jerry’s Netflix collaboration. Both run through the same platform, which keeps a limited campaign asset from requiring a separate production process outside the usual franchise workflow.

What makes a creative and production partnership like Select’s relationship with Ben & Jerry’s last more than twenty years?

A partnership at that scale generally depends on a platform that keeps ordering, logistics, and fulfillment consistent even as campaigns, flavors, and creative direction change year over year. For Ben & Jerry’s, brandhub powered by SELECT has been the operational layer underneath more than two decades of new flavor launches, campaign activations, and scoop shop programs, allowing the creative relationship to keep evolving without the underlying execution breaking down.

SEE MORE WORK

Gallo

Dunkin’

Tito’s

Nokian

Pizza Hut

Ben & Jerry’s

Saucony

IN OUR CUSTOMER’S WORDS

“brandhub allowed us to get our entire field sales team and distributor network on-boarded and ordering the POS and merchandise with minimal training…”
Director, Sales Operations
Top-5 US Craft Brewery
“brandhub helped us deliver a complex marketing calendar with less confusion, less manual work and saving money along the way…”
Director, Trade Marketing
Leading Wine and Spirits Brand
“brandhub enables the trade team to work efficiently with marketing suppliers to develop, manage and deliver high impact campaigns that stay on track from concept to execution…”
VP, Commerce Marketing
Pioneering Craft Spirits Brand
Ready to see what’s possible?

Start with the platform, start with the production, or let’s just talk through what you’re working on.

Start with the platform, start with the production, or let’s just talk through what you’re working on.

Get a Demo 

Scroll to Top