PIZZA HUT

A staged rollout, franchisee preview first, public drop second, requires separating access without separating the underlying logistics. brandhub powered by SELECT supports a dedicated early-access portal for franchisees alongside the consumer ecommerce site, so both audiences are served from the same inventory and fulfillment pipeline while seeing only what is relevant to them.

Yes. For the Tastewear collection, SELECT developed the full product range with an emphasis on wearability and design quality first, brand second. Sourcing and production were managed to keep the line feasible to produce at scale without losing the detail that made individual pieces desirable on their own, independent of the Pizza Hut name.

Influencer kits typically need to ship ahead of a public drop so content is ready when the product goes live. brandhub powered by SELECT managed the design and shipping of influencer kits in advance of Pizza Hut’s Tastewear launch, keeping that step inside the same logistics pipeline as the franchisee preview and consumer checkout rather than running it as a separate, disconnected process.

Yes. For the Tastewear launch, customer service and order fulfillment ran through the same logistics team managing the rest of the program, keeping the full drop pipeline, from franchisee previews to consumer checkout, under one roof instead of splitting it across multiple vendors or platforms.

Yes. Pizza Hut’s game day product line, including a branded basketball built around the brand’s tagline, was developed and produced through the same platform and production capabilities used for its other merchandise and POS programs, allowing lifestyle category extensions to move through the same ordering and fulfillment workflow.