Heaven Hill Brands Selects brandhub As Its Trade Marketing Platform

FOR IMMEDIATE RELEASE

Burlington, VT — 07.17.26 — brandhub, the trade marketing operating system built by Select, today announced that Heaven Hill Brands has selected the platform to manage its point-of-sale program execution. The largest, independent family-owned and -led distilled spirits company will use brandhub to plan, order, track, and measure POS activity across its retail network. The Kentucky-based supplier is home to award-winning brands including Elijah Craig Bourbon, Evan Williams Bourbon, Heaven Hill Bottled-in-Bond, Deep Eddy Vodka, Tequila Ocho and Lunazul Tequila.

The decision followed a thorough evaluation process in which Heaven Hill Brands identified what they needed from a platform before going to market. brandhub met every requirement.

“When we sat down to understand what Heaven Hill Brands was looking for, it was clear this would become a real partnership,” said Jack Frohlinger, VP of Sales for brandhub. “They knew from the start exactly what they had to have, what they wanted, and what would make their programs run better. brandhub covered every piece of it, and our teams have worked closely together to tailor it to how they operate.”

For a company managing a diverse portfolio across multiple distribution relationships and retail channels, the challenge of keeping programs organized and accountable is real. Materials move through a complex chain, from briefing to production to distributor to retail floor, and the gaps in visibility at each handoff compound into wasted spend, missed windows, and field teams operating without reliable information.

brandhub closes those gaps. The platform centralizes the entire program management workflow: budget administration and approvals, multi-vendor ordering, order tracking from production through delivery, real-time dashboards, and field-level access on both desktop and mobile. For Heaven Hill Brands, the ability for sales reps to place and track their own orders from pre-approved materials, without routing every request through a central team, is both a time savings and a structural improvement in how programs reach the shelf.

“We were impressed by the strength of brandhub’s ready-built platform — it offered the core functionality we needed, with the flexibility to solve challenges unique to our business,” said Lynn Hasson, Director – Marketing Procurement, Heaven Hill Brands. “Throughout the implementation, the team has been incredibly responsive, and we see brandhub as more than a technology provider. They’re a collaborative partner invested in helping us work smarter and deliver the best possible experience for our customers.”

brandhub is built by Select Design, a Burlington, Vermont-based marketing activation firm with 35 years of experience in POS design, engineering, and production. The platform emerged from Select’s deep operational experience in the alc bev industry and is purpose-built for the way trade marketing programs actually work, across distributors, vendors, and retail environments.

Heaven Hill Brands joins a growing roster of alc bev producers using brandhub to bring consistency and accountability to their retail marketing execution.

About brandhub

brandhub is the trade marketing operating system for alc bev and CPG brands. Built by Select Design, brandhub centralizes POS program management from planning through execution, giving brand teams, field reps, and trade marketing managers the visibility and tools they need to activate more consistently, spend smarter, and measure what’s working. Learn more at selectdesign.com.

About Heaven Hill Brands

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and -led spirits company, as well as the world’s second-largest holder of Kentucky Bourbon and the third-largest supplier of Tequila. Heaven Hill has been named a Best Managed Company from 2024-2026 by Deloitte Private and The Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes the Heaven Hill Whiskey family of brands, Evan Williams, Elijah Craig, Widow Jane, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul and Ocho Tequila; HPNOTIQ Liqueur; and Carolans Irish Cream Liqueur.

About Select Design

Select Design is a Burlington, Vermont-based marketing activation firm specializing in POS design, engineering, and production. With 35 years of experience serving alc bev and CPG brands, Select built brandhub to solve the operational and visibility challenges its clients face every day. Learn more at selectdesign.com.