brandhub gives trade marketing teams a single platform to plan, order, execute, and measure POS programs across the entire portfolio simultaneously. Each label maintains its own brand standards, budget guardrails, and program templates, while program managers maintain a unified view across all of them. Every order is tied to a budget line, assigned to a vendor, and traceable through delivery so nothing falls through the cracks when you are running hundreds of programs across dozens of labels at once.

In a three-tier distribution system, POS materials pass through multiple hands before they reach retail. Without a structured platform, confirming that materials arrived at a distributor, let alone made it to shelf, means manual follow-up that happens days or weeks after the fact. brandhub gives Gallo’s team order status, delivery confirmation, and field execution visibility across all 220-plus distributors in one place. Program managers can spot lagging markets and reallocate inventory before a sales window closes.

Yes. SELECT’s production capabilities are embedded directly in the platform, which means innovations like the Gallo Universal Bin, designed to work across all three channels with interchangeable graphics and headers, can be managed as a single SKU rather than three separate programs. POS displays, bins, shelf talkers, neon signage, branded apparel, and custom product for on and off-premise are all ordered, tracked, and fulfilled through the same workflow, regardless of channel.

brandhub’s AI Demand Forecasting module uses historical program data to generate demand forecasts at the label, market, and channel level. Before a new production run, teams can compare projected demand against current inventory and adjust quantities by market. The result is POS planning that is driven by actual pull-through data rather than distributor estimates, which is where the largest savings in trade marketing programs are typically found.

brandhub’s Competitive Benchmarking consolidates all active vendor relationships, quote history, and performance data in one place. It benchmarks vendor pricing against verified transaction data from over $300 million in POS spend, so procurement teams can identify where they are overpaying before they reorder. For a portfolio the scale of Gallo’s, that kind of visibility across 50-plus vendors is what keeps program costs from creeping upward season over season.