Entering a new market with strong product but limited brand awareness typically depends on the dealer network to educate customers and drive trial. Nokian used brandhub built by SELECT to connect its POS programs directly to its sales and distribution network in the US and Canada, which supported dealer education and helped bring wholesalers on board as visibility and market share grew.

Yes. Co-op programs require tracking how retailer-level spend maps to brand-funded materials and campaigns. brandhub powered by SELECT supported Nokian in coordinating co-op spend with retailers alongside its POS programs, keeping the funding and the materials it supported managed through the same system rather than reconciled separately after the fact.

Event materials often need to be produced and delivered on a different timeline than standing POS programs, but they still benefit from the same platform. For Nokian, SELECT created and produced custom event materials, competitive and educational games, and giveaways designed to drive meaningful engagement, managed through brandhub alongside the brand’s broader POS and dealer programs.

Yes. In a category with entrenched competitors, differentiation at the point of sale often depends on the in-store experience, not just the product. Nokian’s interactive displays were developed to create intuitive, memorable storytelling that helped its dealer retail sales associates build awareness and advocacy for the brand, setting it apart from the competitive set on the floor.

Corporate social responsibility materials, like custom product and event elements tied to safety and sustainability commitments, can run through the same production and ordering system as commercial POS. For Nokian, this meant CSR-focused branded apparel and event elements were managed through the same platform as its dealer education programs, with a shared focus on empowering retail sales associates.