NOKIAN

Competitive Market Research & Analysis
Go-To-Market Strategy
Design
POS Display
Custom Product & Apparel
Event Activation
B2B eCommerce
Logistics & Fulfillment

NOKIAN

Competitive Market Research & Analysis
Go-To-Market Strategy
Design
POS Display
Custom Product & Apparel
Event Activation
B2B eCommerce
Logistics & Fulfillment

THE PROOF IS PERFORMANCE.

To drive ROI, Nokian turned to brandhub powered by Select. The Finnish tire brand had strong product but limited awareness in North America. To drive visibility and market share in the US and Canada, Nokian turned to brandhub. Seamlessly connecting its POS programs to the sales and distribution network, while coordinating co-op spend with retailers and managing logistics across the board. Dealers were educated and wholesalers jumped on board.

THE PROOF IS
PERFORMANCE.

To drive ROI, Nokian turned to brandhub powered by Select. The Finnish tire brand had strong product but limited awareness in North America. To drive visibility and market share in the US and Canada, Nokian turned to brandhub. Seamlessly connecting its POS programs to the sales and distribution network, while coordinating co-op spend with retailers and managing logistics across the board. Dealers were educated and wholesalers jumped on board.

EVENT ACTIVATION.

To drive meaningful engagement and memorable interactions with the brand, we created and produced custom event materials, competitive and educational games and giveaways.

EVENT
ACTIVATION.

To drive meaningful engagement and memorable interactions with the brand, we created and produced custom event materials, competitive and educational games and giveaways.

INTERACTIVE DISPLAYS.

An important component in the omni-channel activation was creating greater awareness and advocacy among the dealer retail sales associates. We developed interactive displays to clearly differentiate from the competitive set and create intuitive and memorable in-store storytelling.

INTERACTIVE
DISPLAYS.

An important component in the omni-channel activation was creating greater awareness and advocacy among the dealer retail sales associates. We developed interactive displays to clearly differentiate from the competitive set and create intuitive and memorable in-store storytelling.

NOKIAN EVENT
MAP BOOKLET.

Beyond dealer recommendations, we helped Nokian establish connection points everywhere the tire-buying decision is influenced, including live events. We worked with the brand to bring its event schedule and positioning to life.

NOKIAN EVENT
MAP BOOKLET.

Beyond dealer recommendations, we helped Nokian establish connection points everywhere the tire-buying decision is influenced, including live events. We worked with the brand to bring its event schedule and positioning to life.

Corporate Social Responsibility is a critical element of Nokian’s brand promise. We curated and developed custom product and event elements that reinforced its commitment to safety and sustainability innovations and branded apparel, with a primary focus on educating and empowering retail sales associates.

Corporate Social Responsibility is a critical element of Nokian’s brand promise. We curated and developed custom product and event elements that reinforced its commitment to safety and sustainability innovations and branded apparel, with a primary focus on educating and empowering retail sales associates.

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IN OUR CUSTOMER’S WORDS

“brandhub allowed us to get our entire field sales team and distributor network on-boarded and ordering the POS and merchandise with minimal training…”
Director, Sales Operations
Top-5 US Craft Brewery
“brandhub helped us deliver a complex marketing calendar with less confusion, less manual work and saving money along the way…”
Director, Trade Marketing
Leading Wine and Spirits Brand
“brandhub enables the trade team to work efficiently with marketing suppliers to develop, manage and deliver high impact campaigns that stay on track from concept to execution…”
VP, Commerce Marketing
Pioneering Craft Spirits Brand
READY TO SEE WHAT’S POSSIBLE?

READY TO SEE WHAT’S POSSIBLE?

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