DUNKIN’

Competitive Market Research & Analysis
Go-To-Market Strategy
Design
POS Display
Custom Product & Apparel
Event Activation
B2B eCommerce
Logistics & Fulfillment

DUNKIN’

Competitive Market Research & Analysis
Go-To-Market Strategy
Design
POS Display
Custom Product & Apparel
Event Activation
B2B eCommerce
Logistics & Fulfillment

RIGHT PRODUCT. RIGHT TIME. RIGHT PLACE.

With brandhub powered by Select in the driver’s seat, Dunkin’ rests easy knowing that every merch and POS shipment is meticulously and seamlessly tracked–from production to delivery. From viral giveaways and celebrity collaborations to seasonal merch collections and franchise-wide fulfillment, we design, produce, and deliver programs through brandhub to more than 10,000 locations. The result is a merch ecosystem that moves as fast as culture does, reaching millions of fans and thousands of franchisees without missing a beat.

RIGHT PRODUCT.
RIGHT TIME.
RIGHT PLACE.

With brandhub powered by Select in the driver’s seat, Dunkin’ rests easy knowing that every merch and POS shipment is meticulously and seamlessly tracked–from production to delivery. From viral giveaways and celebrity collaborations to seasonal merch collections and franchise-wide fulfillment, we design, produce, and deliver programs through brandhub to more than 10,000 locations. The result is a merch ecosystem that moves as fast as culture does, reaching millions of fans and thousands of franchisees without missing a beat.

HOT GIRL ENERGY:
A CONNECTED MERCH LAUNCH

To launch Dunkin’ Protein Milk with Megan Thee Stallion, Dunkin’ rolled out a connected merch strategy across digital and retail. Limited edition workout gear dropped online while 10,000 stores amplified the moment with cup giveaways. We produced the cup, the merch, and the ecommerce experience, helping carry the launch from social to store to checkout.

HOT GIRL ENERGY:
A CONNECTED MERCH LAUNCH

To launch Dunkin’ Protein Milk with Megan Thee Stallion, Dunkin’ rolled out a connected merch strategy across digital and retail. Limited edition workout gear dropped online while 10,000 stores amplified the moment with cup giveaways. We produced the cup, the merch, and the ecommerce experience, helping carry the launch from social to store to checkout.

VIRAL
WINTER GIVEAWAY

Dunkin’ fans went wild for the Iced Coffee Mitten, a single left hand glove designed to keep hands warm while sipping on frosty days. The clever winter giveaway quickly ignited social media buzz and viral momentum, becoming a cold weather must-have for iced coffee loyalists. We produced and fulfilled 200K mittens to franchises nationwide, delivering seamless execution at scale.

VIRAL
WINTER GIVEAWAY

Dunkin’ fans went wild for the Iced Coffee Mitten, a single left hand glove designed to keep hands warm while sipping on frosty days. The clever winter giveaway quickly ignited social media buzz and viral momentum, becoming a cold weather must-have for iced coffee loyalists. We produced and fulfilled 200K mittens to franchises nationwide, delivering seamless execution at scale.

TWO SUPER BOWLS
TWO SELLOUTS

We’re proud to support Dunkin’s Super Bowl merch program across multiple years, each time turning game day into a sellout event. The ’90s-activation extended a sitcom themed commercial starring Ben Affleck, Jennifer Aniston, and Tom Brady with vintage inspired merch, influencer gifting, and a Pop-Up Shop. Most items sold out in the first 30 minutes. Famously, the DunKings drop brought limited edition gear to fans online and in store, generating record-breaking orders in the first four hours. From concept and production to ecommerce and fulfillment, we manage the full program end-to-end.

TWO SUPER BOWLS
TWO SELLOUTS

We’re proud to support Dunkin’s Super Bowl merch program across multiple years, each time turning game day into a sellout event. The ’90s-activation extended a sitcom themed commercial starring Ben Affleck, Jennifer Aniston, and Tom Brady with vintage inspired merch, influencer gifting, and a Pop-Up Shop. Most items sold out in the first 30 minutes. Famously, the DunKings drop brought limited edition gear to fans online and in store, generating record-breaking orders in the first four hours. From concept and production to ecommerce and fulfillment, we manage the full program end-to-end.

FIRST RUN
OF THE DAY

In celebration of the Winter Olympics, we partnered with Dunkin’ to create a ski and après ski merch collection inspired by the idea that Dunkin’ is your first run of the day. The campaign included a single glove promotion for franchisees, event merchandise at World Cup events, and a consumer line featuring custom watercolor artwork by Paige Spearin. We designed and produced the merchandise, built the dedicated ecommerce site, and managed fulfillment, delivering a seamless end-to-end program.

FIRST RUN
OF THE DAY

In celebration of the Winter Olympics, we partnered with Dunkin’ to create a ski and après ski merch collection inspired by the idea that Dunkin’ is your first run of the day. The campaign included a single glove promotion for franchisees, event merchandise at World Cup events, and a consumer line featuring custom watercolor artwork by Paige Spearin. We designed and produced the merchandise, built the dedicated ecommerce site, and managed fulfillment, delivering a seamless end-to-end program.

UNBOXING
A CULTURAL MOMENT

We designed and produced the influencer kit for Dunkin’s collaboration with Charli D’Amelio. The program started with creative concepting and moved through custom packaging design, production, and influencer seeding. The result was a gift box that helped launch “The Charli” across social and turn a signature menu item into a cultural moment.

UNBOXING A
CULTURAL MOMENT

In celebration of the Winter Olympics, we partnered with Dunkin’ to create a ski and après ski merch collection inspired by the idea that Dunkin’ is your first run of the day. The campaign included a single glove promotion for franchisees, event merchandise at World Cup events, and a consumer line featuring custom watercolor artwork by Paige Spearin. We designed and produced the merchandise, built the dedicated ecommerce site, and managed fulfillment, delivering a seamless end-to-end program.

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COMMON QUESTIONS

Scaling limited-run merch launches nationwide

How does brandhub support a franchise network the size of Dunkin’s during a national merch drop?

Dunkin’s franchise network spans thousands of locations, so a national drop needs a system that can push the same program to every store at once while still tracking fulfillment location by location. brandhub powered by SELECT centralizes ordering, inventory, and logistics for franchise-wide programs, giving Dunkin’ one place to manage a launch instead of coordinating store-by-store outreach.

How was SELECT able to produce and fulfill 200,000 units, like the Iced Coffee Mitten giveaway, to franchises nationwide?

Large-scale giveaways depend on production and logistics being planned together from the start rather than treated as separate steps. For the Iced Coffee Mitten, SELECT managed design, production, and nationwide fulfillment as one connected process, allowing 200,000 units to reach franchise locations in time to capture the seasonal, social-driven demand the promotion created.

Does brandhub support ecommerce fulfillment for consumer merch drops, not just in-store distribution

Yes. For programs like the DunKings apparel drop and the Megan Thee Stallion connected merch launch, brandhub powered by SELECT supported the full path from concept and production through the ecommerce experience and order fulfillment. That means a single program can move fans from an online drop to checkout to delivery without separate systems handling each stage.

How does brandhub help a brand manage a recurring annual program, like Dunkin’s multi-year Super Bowl merch series, without rebuilding the process every year?

Recurring campaigns benefit from a platform that retains program history, so each year’s build starts from what worked rather than from scratch. brandhub powered by SELECT has supported Dunkin’s Super Bowl merch program across multiple years, each time managing concept, production, ecommerce, and fulfillment end to end, which is part of why launches like the DunKings drop have generated record-breaking orders within hours.

Can brandhub support a merch launch that combines a limited digital drop with a simultaneous in-store activation?

Yes. Dunkin’s connected merch strategy for its Protein Milk launch combined a limited-edition digital apparel drop with an in-store cup giveaway across 10,000 locations at the same time. brandhub powered by SELECT coordinated the product, the merch, and the ecommerce experience together, so the online and in-store moments reinforced each other rather than running as separate initiatives.

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IN OUR CUSTOMER’S WORDS

“brandhub allowed us to get our entire field sales team and distributor network on-boarded and ordering the POS and merchandise with minimal training…”
Director, Sales Operations
Top-5 US Craft Brewery
“brandhub helped us deliver a complex marketing calendar with less confusion, less manual work and saving money along the way…”
Director, Trade Marketing
Leading Wine and Spirits Brand
“brandhub enables the trade team to work efficiently with marketing suppliers to develop, manage and deliver high impact campaigns that stay on track from concept to execution…”
VP, Commerce Marketing
Pioneering Craft Spirits Brand
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