Trade marketing is the work a brand does to win with the businesses that sell its products: the distributors, wholesalers, and retailers who decide what gets stocked, displayed, and promoted.
preadsheets are a fine place to start. Nobody sets out to run a trade marketing program on a dozen linked tabs and a shared drive folder, it just happens gradually, one new brand or one new vendor at a time, until the system that used to work starts costing more than it saves.
If you’re new to alc bev or CPG trade marketing, the three-tier system is the first thing you need to understand: it’s the legal structure that governs how alcohol moves from producer to consumer in the United States, and it shapes nearly every operational decision teams like yours make.
POS is a brand’s silent salesperson, yet most teams can’t say what materials made it to the shelf. brandhub was built to fix that.
brandhub, the trade marketing operating system built by Select, today announced that Heaven Hill Brands has selected the platform to manage its point-of-sale program execution. The largest, independent family-owned and -led distilled spirits company will use brandhub to plan, order, track, and measure POS activity across its retail network.
How 12 Brands Found $1M+ They Didn’t Know They Had What is POS consolidation in trade marketing? POS consolidation is
From Idea to Execution: The Story Behind Select and the Platform They Built There’s a moment most trade marketers know
To drive ROI, Nokian turned to brandhub powered by Select. The Finnish tire brand had strong product but limited awareness in North America.
Award Winning Lenticular Display Select has been awarded an OmniShopper Award from the Path to Purchase Institute for a second
December 1, 2023 Reduce Waste, Make Brand Impact During the panel discussion on reducing POS (Point-of-Sale) waste at this year’s P2PI
