Logistics & Fulfillment
Our friends at Barstool Sports podcast Spittin’ Chiclets challenged Select to come up with an exciting and never-before-seen way to promote their collaboration with Pink Whitney pink lemonade flavored vodka.
Select developed concepts, engineered, and produced custom products for this project. We also had a lot of fun while doing it! Introducing the portable 19th hole golf kit & remote control Zamboni cooler that was gifted to A-list influencers and NHL uberfans. We streamlined logistics and fulfillment through our marketing execution platform brandhub.
It’s All About the Reveal
This was a great engineering challenge. Our goal was to create a bold, design-forward, yet functional custom interior for an otherwise inconspicuous heavy-duty golf travel case. It was important to balance practical organizational pieces with overall visual appeal and wow factor.
Be the Zamboni Driver
The concept behind the Pink Whitney Wagon was simple- remote control cocktail delivery. No need to get out of your seat, the Zamboni Driver in your crew brings the party to you.
A sensor built into the cooler plays an audio file of Spittin’ Chiclets host Paul “Biz” Bissonnette, Canadian former pro ice hockey player, saying podcast catchphrase, “not a big deal…” when opened.
Creating a jaw-dropping presentation of Pink Whitney vodka and associated swag, Select designed a custom removable foam inlay that allows for the remote control cooler to continue on as a functional entity in the future.
“Not a big deal…”