BEN & JERRY’S
Get a Scoop of This
Custom Product & Apparel
Select and Ben & Jerry’s have enjoyed a successful creative partnership spanning over two decades. We have delivered countless creative outcomes from campaign activations to innovative support of new flavor launches.
Select manages scoop shop retail programs including merchandising, design and development of impactful apparel and custom branded retail products. Trust is placed in Select by brand headquarters to protect brand equity while driving business performance for each individual franchise scoop shop. All logistics for Ben & Jerry’s are streamlined through Select’s brandhub platform.
Select has supported Ben & Jerry’s through redesign of the flagship location in Vermont designing internal selling resources and tool kits and acting as a highlight responsive partner at every opportunity to contribute in between.
Select designs, develops and delivers brand assets to bring Free Cone Day, the brand’s beloved annual tradition, to life. Everything a franchise needs can be ordered through our centralized system. Select coordinates all of the components so franchisees can focus on the event.
- Simplified ordering for franchisees with multiple locations
- Orders can be customized to the needs of the specific franchise and deliveries are streamlined
- Easily track delivery status of promotional materials
As a 20+ year creative go-to-market partner, Select has helped Ben & Jerry’s bring to life iconic new flavor debuts, such as Marshmallow Moon and Tonight Dough, and drive awareness of campaigns and initiatives such as its innovative collaboration with Netflix. For the latter, Select designed and developed a one-of-a-kind “Netflix & Chilll’d” media and influencer kit to celebrate the launch of the brands’ partnership.