DUNKIN’
All The Way ’Round
Brand Identity
Merchandising Strategy
Graphic Design
Industrial Design
Prototyping
Custom Product
Branded Apparel
brandhub
Logistics & Fulfillment
There exist few more iconic brands than Dunkin’. For 15 years, Dunkin’ has trusted Select to help bring the vibrant power of their power brand to on-the-go consumers.
Each season, we design and develop unique activation assets that must be both compelling and understandable to a massive mainstream audience.
Select is responsible for graphic design, production and fulfillment of crew and customer apparel and manages all logistics via our platform brandhub. We also design, prototype and produce new drinkware to further enhance the in-store experience in over 9,000 global locations.
Our end-to-end marketing activation platform and configurable interface, brandhub, provides an intuitive and easy way for Dunkin’ franchisees to order brand approved team gear and uniforms to each location using budget coupon codes and brand allotments.
Select’s brandhub platform and team provide:
- Custom user dashboard
- Order history and tracking
- Forecasting
- Reporting, inventory visibility, and planning
- Tech and customer service support
Highly Caffeinated
We bring our Solve/Design/Build approach to our work with Dunkin’, which begins with consumer insights, field visits and conversations with franchisees and thoughtful debriefs with brand HQ. From there, our Creative studio cuts loose, with graphic design and industrial design envisioning. Then, our Product team and Fulfillment and Logistics teams bring that creative thinking to life. It helps that we’re also running on Dunkin’: highly creative, demonstrably strategic and completely caffeinated.