TRAEGER GRILLS
Retail Fixtures
& Consumer
Engagement
- Design
- Engineering
- Production
- Retail Fixtures
- Logistics & Fulfillment
- brandhub
Often considered the best grills money can buy, Traeger is the go-to brand when it comes to pellet grills and smokers. They’ve been around since the 1980s and continue to be a prominent innovator in the age-old outdoor cooking industry.
With a hyper-passionate existing fan-base that sets social media abuzz with shared food experiences, Traeger looked to maximize their brand impact in the retail environment and ensure brand consistency. When they needed impactful point-of-sale displays to help consumers connect the dots at the moment of purchase, they turned to Select.
Modularity is Key
Select provided modular fixture solutions which allowed for nimble flexibility for key visuals, and solutions for any retail size. We designed and developed Traeger’s new modular retail fixture system to ship flat, setup quickly and offer interchangeable graphic panels.
Protecting Brand Integrity
Select provided floor plans and best practices for merchandising within this new framework, so Traeger has increased control and visibility over their presence in domestic and international retail environments. Our go-to-market platform, brandhub, allows 150 Traeger team members in 26 countries to access and order POS assets while providing brand HQ with forecasting and line reporting.
Buzzworthy Engagement
Not only does Select produce and streamline retail display fixtures for Traeger, but our team also helps to create consumer engagement activations for the brand. Introducing: Meat Sweats. Leveraging Traeger grilling subculture and passionate brand enthusiasm, Select produced a custom high-end, but tactical, viral fashion moment.
About brandhub
brandhub is Select’s fully-customizable go-to-market platform that brings together marketing programming logistics, real-time data and analytics, and unmatched expertise so you can maximize brand impact and reach sales goals.