Interior of the Taco Shop by Old El Paso

Beyond the Grocery Aisle

Select worked with Old El Paso to bring their brand to life with an immersive restaurant experience in partnership with The LeBron James Family Foundation. When making the leap from grocery aisle to brick and mortar restaurant, Old El Paso tapped Select for thematic direction, visual storytelling, and creative development to bring the essence of the brand into the physical space and guest experience.

Select provided experiential strategy exploration for environment and guest engagement, logo design, signage, and menu layout.

“We are thrilled to continue our collaboration with LJFF and the House Three Thirty community, because we know that meaningful connections are created while enjoying good food together.”

Maria Jaramillo, General Mills Business Unit Director for Old El Paso

Read More on Upworthy

General Mills Press Release on Business Wire