High Noon in the News

Our Partner High Noon wins Beverage Brand of the Year

Congratulations to our partner High Noon Hard Seltzer for being recognized as 2021 Beverage Brand of the Year by Wine Enthusiast! Select is proud to deliver go-to-market innovation for High Noon by creating custom point of sale displays. Made by E. & J. Gallo winery, The High Noon brand was originally designed to be an 80-proof vodka.

Paying careful attention to emerging consumer trends, it became evident that hard seltzer was gaining popularity. Conducting market research they established that consumers were really looking for a vodka based hard seltzer, instead of malt based. High Noon Hard Seltzer was born.

It was important for High Noon to differentiate ingredients in the already saturated market for hard seltzer. Further, the brand needed stand out point of sale displays. Enter Select. We engineer and produce custom retail displays ranging from bold branded case stackers to tech infused shelf displays for the disruptive and pace-setting brand.

Select’s experienced team, unique blend of capabilities, and global resources enable us to design, manufacture and distribute all types of marketing collateral: point of sale displays, custom merchandise, influencer kits, and more. Our retail marketing execution platform brandhub brings all the pieces together enabling brands to align strategy with field activation.

“High Noon has become the third-best-selling brand in the category, an impressive feat, as there have been countless entrants into the marketplace, many from established brands that were unable to gain attention or momentum.”

Wine Enthusiast

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